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Who We Are

Our Story

Who We Are

Apex General Trading is a local wholesaler company established in 1980, specializes in trading building construction items throughout UAE. We have more than 300 customer across UAE. Apex is the first market seller of the items listed in the catalogue, those item are originally shipped from China, Japan, Brazil, Italy, Netherlands, Germany and other local industries. We are the direct partner of Don Quichotte Company more than 30 years and exclusive distributor of their number one quality steel nails. In addition to that, Ivars, Prestar, Knipex, Metisa, Artco are our direct factory partners for more than a decade. Apex has got the dealership to distribute RAKtherm products starting January 2017.

Trusted Building Material supplier in UAE

We introduce ourselves as a prominent building materials supplier in UAE. We are renowned as a foremost supplier of construction and other materials which are precisely processed using premium quality ingredients and advanced technology in accordance with quality standards. Before supplying building materials to the end customer we ensure 100% quality of the materials according to the customer needs. Apex General Trading has gained immense fame in UAE only due to its unique features and profound ways of work. We understand the needs of the customers and work hard to fulfill them.

Our Mission

Being a reliable and trustworthy supplier, we have the innate capability to execute orders of all sizes. We strive to provide the highest quality products and services for the most affordable price. Honesty, integrity, and value are what our company’s reputation is built upon. We put our best foot forward to be the most efficient and professional company in the industry, while promptly delivering only the highest quality products and services – we place our customers as the first priority in all stages of the product and service delivery chain.

Our Vision

Our goal is to establish long-term business relationships with global strategic partners (customers and suppliers) in an ever-changing/dynamic global business environment, generating win-win situation for all parties involved.

Core Values

Our core values represent the key strengths that enable us to harness the success we have in the industry. These include:


With an unwavering commitment to quality and continuous improvement, we challenge ourselves to set the industry standard for excellence.


We recognize the lasting and permanent presence of our work activities and thus strive to protect the environment by upholding effective and efficient environmental and sustainable practices as part of everyday business.


We believe the best work is done side-by-side with our partners and clients as we all strive to achieve shared goals and visions. We treat all our business relationships with the attitude of sincere partnerships.


We identify, develop, and deploy leading-edge methods, equipment, and process improvement tools.